D'Amico Associates
Experts in Consumer Insights & Market Research
203-513-7524/tedfd@att.net
Questions Addressed
When working with syndicated databases, following are just some of the literally hundreds of questions that can be addressed by New Age’s Insights & Charting Program:
- How loyal are my brand's users?
- How does my brand's loyalty rate compare to the loyalty rates of other brands in the category?
- Which brands show the greatest interaction with my brand?
- Which competing brands are my brand's users using at a disproportionately high rate? Disproportionately low rate?
- Which brands pose the greatest threat to my brand in the marketplace?
- Which brands represent the greatest opportunity for future growth?
- Which publications, websites, and TV programs
-Have the greatest reach against my brand's users?
-Have the highest index with respect to my brand's users?
-Best predict brand usage?
- What are the demographic, psychographic, and media profiles of my brand's users?
