Experts in Consumer Insights & Market Research
Questions Addressed Cont.
- What demographic, psychographic, and media measures best predict whether or not people use my brand?
- What other behavioral measures best predict whether of not people use my brand?
- What are my brand’s strengths and weaknesses versus each competitor across all measures in the analysis? For each category grouping (e.g., demography, travel, stores shopped, etc.)?
- For each competing brand, what measures best discriminate whether people use my brand or the competing brand?
- Across all the measures in analysis, on which measures does my brand:
-Index the highest?
-Have the highest audience numbers?
-Ranks first, second, or third on an index basis?
-Ranks first, second, or third on an audience basis?