D'Amico Associates
Experts in Consumer Insights & Market Research
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 Questions Addressed Cont.

  • What demographic, psychographic, and media measures best predict whether or not people use my brand?
  • What other behavioral measures best predict whether of not people use my brand?
  • What are my brand’s strengths and weaknesses versus each competitor across all measures in the analysis? For each category grouping (e.g., demography, travel, stores shopped, etc.)?
  • For each competing brand, what measures best discriminate whether people use my brand or the competing brand?
  • Across all the measures in analysis, on which measures does my brand:
         -Index the highest?
         -Have the highest audience numbers?
         -Ranks first, second, or third on an index basis?
         -Ranks first, second, or third on an audience basis?