Experts in Consumer Insights & Market Research
D'Amico Associates was founded by Ted D'Amico. Ted has a doctorate in neuropsychology and more than 30 years experience working for some of the largest advertising agencies (FCB/Leber Katz Partners, J. Walter Thompson) and research companies (VNU, MRI & Ipsos).
Ted uniquely combines the disciplines of science, statistics, media, marketing, advertising and computer programming and has extensive experience in designing and analyzing both custom and syndicated research. During the course of his career, Ted has developed innovative approaches and "expert" computer programs for identifying consumer insights, segmenting markets, selecting media vehicles, quantifying brand loyalty, evaluating brand equity, and summarizing voluminous amounts of research data.
Ted has published numerous articles and has made numerous presentations relating to:
•The correspondence between magazine and TV data •The relationship between qualitative measures and reading frequency •The use of physiological measures to evaluate commercial effectiveness