Many of the assumptions that underpin traditional media and marketing analyses are, in reality, fallacies. These fallacies often lead to substantial media inefficiencies, errors in targeting, and a fundamental misunderstanding of current and future users of the advertised brand. To help you better understand these fallacies, and the Consumer Insights Program which was designed to circumvent many of these fallacies, I have put together a series of YouTube videos. To find out more about a given fallacy, click on the appropriate link below.
To find out more a out the statistical and analytical approaches that are incorporated into the Consumer Insights & Chargting Program "remedy" many of these fallacies click on the navigation link labeled "Statistical Approaches"